Tuesday, 25 August 2009

A passion for excellence

Wearing a TAG-Heuer watch is a sign. A sign of excellence, for those who recognise technical perfection down to the smallest detail. A sign of authenticity and elegance in a world of passing fashions. Above all, a sign of passion, because TAG-Heuer watches are designed for the professional sportsman.

Edouard Heuer founded the "Edouard Heuer Watch Co." in Switzerland in 1860. While others in the industry pursued the elements of fashion, Edouard, with his passion for innovation, sought new ways of refining the chronograph, improving the stopwatch or inventing new functions for his timepieces. In 1889, Heuer presented the world with the first collection of pocket chronographs.

Throughout the 1920s, Heuer was appointed official timekeeper for the Olympic Games, as well as major skiing and equestrian events. By the 1930s, Heuer had established itself as the world's leading specialist timepiece manufacturers. In 1933, Heuer produced the Autavia, the first automobile dashboard instrument with an hour timer. Heuer also enjoyed a close and successful partnership with Ferrari on the Formula One circuit in the 1970s. In 1982, the world's first analog quartz chronograph was launched, carrying Heuer's passion for chronographs over time.

In 1985, Heuer joined forces with a powerful partner - TAG, which stands for Techniques d'Avant-Garde, producing an association that matched the age-old tradition of Swiss watchmaking with the most advanced technology. The result: TAG-Heuer.

Today, TAG-Heuer remains attached to excellence in the world of sports by virtue of its close association with many major events. TAG-Heuer timepieces are exceptional instruments, even in this day and age. They are sports watches for authentic champions.

The TAG-Heuer range includes:

TAG-Heuer Chronographs
Multi-function, high-tech watches with a special Formula One chronograph series.

2000 Series
TAG-Heuer's perennial classic - simple and direct styled watches

S/el Series
TAG-Heuer's range of functional and elegant timepieces, which explains its name (SEL stands for "sports elegance").

1500 Series
Eight different versions, each simply designed, primarily for sports. It derives its strength from its ruggedness and reliability.

4000 Series
This series has all the essential functions of a TAG-Heuer sportswatch. Yet, it is well-adapted to urban life and slips comfortably into the ease of leisure. At the same time, it is a classic TAG-Heuer creation - a synthesis of age-old traditional Swiss watchmaking and modern technology and design. This elegantly refined collection, which comes in nine different versions, possesses the technical sophistication to meet the demands of today's sportsmen:
- Screw-in crown for water resistance down to 200m
- Uni-directional bezel to control dive time
- Scratch-resistant sapphire glass
- Double safety metal bracelet or specially treated water-resistant leather strap
- Quartz or automatic mechanism

Sunday, 9 August 2009

The greatest horologist

Based on the work of Abraham-Louis Breguet who has been described by watch experts and horologists as the "greatest horologist of all time", the Sympathique Watch No. 1 is the most complicated timepiece ever made by Breguet and shows the time in hours, minutes, seconds and the phases of the moon, the number of hours it has been running, the equation of time (the difference between the sun's movement around the earth and Greenwich Mean Time) and the temperature in degrees Centigrade.

Containing 4,500gm of 18K gold in the case, it took 36 craftmen 15,000 hours to complete the timepiece.

The Sympathique wristwatch can instantly be turned into a pocket watch and is housed in an ornate master clock where it is automatically wound and set to the exact time.

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