Wednesday, 23 April 2008

The living tradition

Edouard Heuer founded the "Edouard Heuer Watch Co." in Switzerland in 1860. While others in the industry pursued the elements of fashion, Edouard, with his passion for innovation, sought new ways of refining the chronograph, improving the stopwatch or inventing new functions for his timepieces. In 1889, Heuer presented the world with the first collection of pocket chronographs.

Throughout the 1920s, Heuer was appointed official time-keeper for the Olympic Games, as well as major skiing and equestrian events. By the 1930s, Heuer had established itself as the world's leading specialist timepiece manufacturers. In 1933, Heuer produced the Autavia, the first automobile dashboard instrument with an hour timer. Heuer also enjoyed a close and successful partnership with Ferrari on the Formula One circuit in the 1970s.

In 1982, the world's first analogue quartz chronograph was launched, carrying Heuer's passion for chronographs over time.

In 1985, Heuer joined forces with a powerful partner - TAG, which stands for Techniques d'Avant-Garde, producing an association that matched the age-old tradition of Swiss watchmaking with the most advanced technology. The result - TAG-Heuer.

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