Wednesday, 23 April 2008

The living tradition

Edouard Heuer founded the "Edouard Heuer Watch Co." in Switzerland in 1860. While others in the industry pursued the elements of fashion, Edouard, with his passion for innovation, sought new ways of refining the chronograph, improving the stopwatch or inventing new functions for his timepieces. In 1889, Heuer presented the world with the first collection of pocket chronographs.

Throughout the 1920s, Heuer was appointed official time-keeper for the Olympic Games, as well as major skiing and equestrian events. By the 1930s, Heuer had established itself as the world's leading specialist timepiece manufacturers. In 1933, Heuer produced the Autavia, the first automobile dashboard instrument with an hour timer. Heuer also enjoyed a close and successful partnership with Ferrari on the Formula One circuit in the 1970s.

In 1982, the world's first analogue quartz chronograph was launched, carrying Heuer's passion for chronographs over time.

In 1985, Heuer joined forces with a powerful partner - TAG, which stands for Techniques d'Avant-Garde, producing an association that matched the age-old tradition of Swiss watchmaking with the most advanced technology. The result - TAG-Heuer.

Tuesday, 1 April 2008


For those with discerning tastes, there is a small but high-quality mechanical watch range. Called Nomos (which means order or law in Greek), it aims to show that simplicity can be designed to be strikingly powerful.

Based on four basic models, three circular watches named Tangente, Ludwig and Orion, and a square watch, called Tetra, the Nomos designs originate from designs made in the 1930s. Plain cases, small bezels and an exemplary clear layout of the dials are special design features of this watch brand.

Depending on the model, movement parts are either gold-plated or rhodium-plated, carrying a Côtes de Genève finish on the base plate. Despite the small bezel, the cases are water-resistant up to 30m. The leather straps come from Kaufmann, one of the most noted manufacturers of watch straps.

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