Sunday, 19 August 2007

Piaget

Piaget has the distinction of being the leaders in jewelled timepieces of meticulous workmanship that is still practised at the same factory in La Cote-aux-Fees in the Swiss Jura Mountains since its inception a century ago. In the 1950s, Piaget invented the ultra-flat watch, a technological feat that has never been matched. Only 2.33mm thick, it is the flattest in the world then.

Piaget's workmen are skilled in their creation of watches with mother-of-pearl coral, lapis azuli, malachite and onyx faces and in the most unexpected shapes. Each is a superb mosaic of light, making brilliant use of reflections from exotic cat's eye, jade and opal.

While other traditional Swiss watchmakers shuddered at the advent of quartz, Piaget showed its forward-thinking philosophy by taming this crystal. The first watchmaker to offer haute-jewellery watches with a quartz movement, it was an audacious move that proved its spirit of innovation and understanding of the modern market.

Piaget's Aura Black Tie watch for men is a stunning creation in 18k gold and completely studded with 135 diamonds requiring 2,300 hours to make.

Piaget is also well-armed for the 21st century. Its Memorised Complication is a unique feature in the world of watchmaking - a memory that is able to record the passage of time and programmed until the year 2100. Even when it is not ticking, the watch continues to register the passage of time. This has been incorporated into two of Piaget's best-selling collections - the Tanagra and Dancer watches.

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